Made In Africa Events – A prestigious event that celebrates the best of African innovation, and entrepreneurship and craftmanship. Co-located with the AGOA (African Growth and Opportunity Act) forum and initiative.
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Thursday: 9am to 5pm
Friday: 9am to 5pm
Saturday: 10am to 4pm

Thursday: 9am to 5pm
Friday: 9am to 5pm
Saturday: 10am to 4pm

Once you have pre-registered as a visitor you have to go to SAFA House prior to coming to JHB Expo Centre to collect your visitors accreditation. Please park opposite Turnstile 5/6 at Expo Centre to gain access to the exhibition. There will be no charge for parking.

SAFA HOUSE (SA Football Association)
FNB Stadium
Nasrec Road

Welcome to Made in Africa, a prestigious event celebrating African innovation, entrepreneurship, and craftsmanship. This event is co-located with the AGOA (African Growth and Opportunity Act) forum and initiative, providing a unique platform to boost trade, economic growth, and collaboration between Africa and the world. Join us for a remarkable showcase of African excellence and explore the immense potential of this dynamic continent.

Made in Africa welcome Visitors from a diverse range of sectors!

Once successfully registered please go to IDC in Sandton (19 Fredman Drive Sandton) to collect the badge before making your way to JHB Expo Centre.

Our Event Objectives :

The primary goal of the Made in Africa Exhibition is to create a platform for key stakeholders to exchange ideas and showcase new and existing products and technologies.
This Exhibition serves as a strategic tool to connect buyers and sellers in the Mining, Automotive, Textile, and Agriculture sectors across AGOA member countries.
We aim to attract over 300 exhibitors from South Africa, Africa, and all 35 AGOA-listed countries.
With the support of the DTIC launching this event and facilitating an inward buying mission for USA hosted buyers, we guarantee the event's success.
Our expert team has the knowledge and experience to ensure a successful event launch and execution, building brand credibility for the Exhibition's continued success year after year.


Made in Africa welcomes exhibitors representing a diverse range of sectors, including:​

To Visitors

Made in Africa draws a diverse audience, including:

Buyers and Importers: Retailers, wholesalers, distributors, and procurement experts seeking top-notch African products.
Buyers and Importers: Retailers, wholesalers, distributors, and procurement experts seeking top-notch African products.
Government Officials and Diplomats: Representatives from government bodies, trade organizations, and embassies focused on trade promotion and policy development.
Business Owners and Entrepreneurs: Visionary leaders, startup founders, and small business owners looking for partnerships, collaborations, and business growth.
Industry Professionals and Academics: Researchers, scholars, consultants, and professionals in search of insights into 
African markets, industries, and trade dynamics.
Plus, a VIP Hosted Buyer delegation from the USA will be in attendance.

Why Exhibit?

•Expose your company to an international market
• Sell your products and services to new and existing customers
• Create direct contact with clients and suppliers
• Increase brand awareness
• Build relationships, network and gain access to new markets
• Launch new products
• Increase visitor traffic to your website
• Undertake valuable market research
• Identify and recruit new distributors or partners
• Educate your customer market
• Showcase live demonstrations
• Explore import and export opportunities
• Meet trade associations and professional bodies

Click the button below to pre-register!


To ensure maximum brand exposure and reach we will implement a mix of Online and Traditional media including:

Digital media platforms / Social media platforms (Facebook and LinkedIn) / Static Billboards / Street Pole Ads / Community and business radio stations.

A Public Relations campaign will be implemented to gain media exposure and editorials to market the event and ensure pre and post event exposure. Media tools to be used:
• Press releases
• Positioning articles
• Exhibitor/sponsor/buyer comms
• Media interviews (online and in person)
• Social media content
• Media accreditation
• Media Centre management.

About AGOA and Event Benefits:

The African Growth and Opportunity Act (AGOA) is a US Trade Act, enacted in May 2000 and renewed until 2025, granting enhanced market access to qualifying Sub-Saharan African (SSA) countries. To qualify for AGOA benefits, countries must improve rule of law, human rights, and labor standards.

AGOA Eligible Countries:

Hosting the AGOA Forum and Made in South Africa offers numerous benefits:

Trade Promotion:

As one of Africa’s largest economies with diverse industries, South Africa can promote exports to the US and other African nations, helping businesses exhibit products, explore new markets, and build trade connections.

Economic Opportunities:

Attracting US and African officials, business leaders, and investors, South Africa can showcase its economic potential, inviting foreign investment, fostering partnerships, and driving economic growth.

Regional Integration:

Strategically located in southern Africa, South Africa can use the event to strengthen regional cooperation, discussing trade facilitation, regulatory harmonization, and regional value chains.

Networking & Diplomacy:  

Hosting the AGOA Forum allows South Africa to engage in diplomatic and networking opportunities, building relationships with key stakeholders, influencing discussions, and advocating for its interests.

Knowledge Exchange: 

Business seminars offer opportunities for South African experts to share experiences, best practices, and innovative solutions, contributing to capacity building in the region.
In summary, hosting the event in South Africa presents an excellent chance to spotlight the country’s economic potential, boost trade and investment, enhance regional integration, and foster diplomatic ties. This benefits South Africa and the entire African continent’s economic development.

The Venue

Expo Centre, Corner Rand Show and NASREC Road, Johannesburg, South Africa Johannesburg Expo Centre (JEC) South Africa’s largest purpose-built exhibition, conference, convention and events venue is one of Johannesburg’s best-known landmarks.

In addition to positioning itself as the exhibition, conference, and event organizers’ venue of choice, the JEC is committed to strategically aligning itself with carefully selected partners that provide an experience that prioritizes convenience and aptitude.

Don't miss this unparalleled opportunity to connect, collaborate, and unlock the potential of Africa's vibrant economies. Reserve your spot at Made in Africa today and be part of an extraordinary event that celebrates the ingenuity and spirit of African entrepreneurship.

Click here for more about the venue.
Click here Click here for directions.

For more information and to secure your participation, contact our event organizers at:

Exhibition Manager
011 494 1920